Retail Industry
Data driven advertising for a retail customer
Chain of grocery wanted to improve marketing spend and gain optimal ROI from its current Advertising campaign. The client wanted to understand which products or combination of products were in high market demand and focus promotion on similar category products.
We helped them with –
- AI and ML driven consumer behavioural analytics platform.
- Analyzed the performance of all complementary products
- Recommended and implemented a more diversified marketing mix
- Streamlined and channelized right medium for advertising (ie. social vs traditional vs video)
This delivered an incremental consumer conversion rate and drove the sales up from each advertising channel by 35%. In addition, it created more relevant consumer data insights which proved valuable for future new product promotions.
