Manufacturing
This Client was struggling with the established industry B2B sales processes. Their main concern was to analyze factors affecting profitability. They wanted to change their price mix, but were reluctant to do so without fully analyzing prevailing market trends.
We helped them with –
- Demand and supply curves to understand deadweight loss and consumer surplus
- Competitive analysis and overall product landscape
- A consumer survey to inject reviews and suggestion-based decision making
- Optimal product – price mix
This helped them to understand their customer behaviour and needs. It became their “go-to tool” in the sales cycle. Survey based price modification and technological input changes gave them a different operational perspective on modifications to their product at the right price. This was a major step in transitioning from a management-based decision making to a crowd- based decision making model.
